Nox Medical has appointed Natalie Morin as the company’s new Vice President of Canadian Business Development and Sales.
Morin brings more than twenty years of experience in global sales and business development in the sleep medicine industry to this role where she will provide strategic insights to support Nox’s expansion of sleep hardware products in Canada and oversee services that meet the needs of the company’s clients. Both Nox Medical and Natalie Morin are enthusiastic about the possibilities her joining the organization represents, something sure to have a positive impact for the company and industry.
“It’s exciting to join a company as it enters this strategic growth phase,” commented Morin. “With such a great reputation, a brilliant pool of talent and so much growth opportunity, I look forward to being part the Nox family and assist in guiding the company towards its mission of providing sleep for all.”
Natalie is the founder of Sleep Strategies, one of the industry’s leading providers of sleep record scoring services as well as the co-founder of Somnocor, a company specializing in an innovative nation-wide, direct-to-patient mail delivery model of at home sleep testing making the diagnosis process quicker and more convenient for Canadians. Morin will remain as a special advisor to these companies in support of the transition and will continue with the organization in her role as chairman of the boards. She has sat on the board of directors for the Canadian Sleep Society for 9 years, won various awards including Top 40 under 40 as well as Profit 100 Top Woman Executives and Top of the Class winner for sleep diagnostic testing by the Managers of Respiratory Care & Sleep Medicine.
Natalie’s responsibilities at Nox Medical will encompass sales team leadership, aimed at accelerating Nox’s revenue through expanding Nox’s presence in Canada and contributing to the company’s marketing and business strategies globally.
“Natalie is an outstanding addition to our Nox team, as she brings a deep blend of both clinical and technical experience and what it takes to deliver client success,” remarked Petur Mar Halldorsson, CEO of Nox Medical. “As Nox continues its rapid growth across the United States, Canada, Asia and Europe, Natalie’s track record of business success and strong background in building top sales leadership will be utilized to the fullest.
